Our Story
SimpleWays UK was born out of a profound love for the diverse landscapes and rich cultural heritage of the United Kingdom. Founded in 2018 by a group of passionate travelers and local experts, we set out with a simple mission: to help others discover the incredible beauty that lies within the British Isles, often just beyond the well-trodden tourist paths.
What began as a small blog sharing our personal travel experiences has grown into a comprehensive resource for travelers seeking authentic and immersive UK experiences. We pride ourselves on detailed research, personal exploration of every route we recommend, and our commitment to sustainable and responsible tourism.
Today, our team consists of travel writers, photographers, historians, and outdoor enthusiasts who are united by their passion for exploring and sharing the wonders of the UK with the world.
"We believe that the journey is just as important as the destination. Our aim is to help you discover the simple ways to experience the extraordinary."- John Smith, Founder
Our Mission & Values
Authentic Exploration
We're committed to promoting genuine travel experiences that connect visitors with the true essence of the UK's diverse regions.
Sustainable Tourism
We advocate for responsible travel practices that preserve the natural beauty and cultural heritage of the destinations we feature.
Community Support
We highlight local businesses, artisans, and community initiatives along our recommended routes to support regional economies.
Educational Insight
We strive to provide historical and cultural context that enriches the travel experience and deepens understanding.
Meet Our Team
John Smith
Founder & Head Explorer
A lifelong adventurer with a particular fascination for historical pathways and ancient trade routes. John has walked over 5,000 miles across the UK's national trails.
Emma Davies
Head of Content
A travel writer and photographer with a background in environmental conservation. Emma specializes in coastal and wilderness routes and is passionate about sustainable tourism.
Robert Chen
Route Specialist
A qualified mountain leader and former geography teacher. Robert maps our routes and ensures they're accessible for various ability levels while highlighting points of interest.
Sarah Johnson
Cultural Historian
With a PhD in British history, Sarah adds depth to our routes by uncovering the stories, legends, and historical significance of the places we feature.
Our Credentials
SimpleWays UK is a registered travel information provider with the UK Tourism Board (Registration No: 94853926). Our team includes qualified mountain leaders, accredited tour guides, and members of various professional organizations including:
- The British Guild of Travel Writers
- Association of Independent Tour Operators
- British Mountaineering Council
- Responsible Tourism UK
- Outdoor Writers and Photographers Guild
Our routes are thoroughly researched and regularly reviewed to ensure accuracy and safety. We work closely with local authorities, national parks, and conservation organizations to promote responsible access to the countryside and historic sites.
What People Say About Us
"SimpleWays UK transformed our family holiday. Their detailed guide to the Lake District included perfect suggestions for keeping the children engaged while we enjoyed the breathtaking scenery."
"As a solo traveler interested in history, their route through Yorkshire was perfect. The historical context they provided made every stone wall and ancient church come alive with stories."
"We've used many travel guides, but SimpleWays UK stands out for their attention to detail. Their recommendation for a small family-run B&B in the Cotswolds was the highlight of our trip."
Join Us on the Journey
Whether you're planning your first trip to the UK or you're a local looking to discover hidden gems in your backyard, we're here to guide you every step of the way.